A Stronger Voice (2025)
Strategic design case for Novafos / Operate
Collaboration between Freja Holm Thorsen and Anton Bruusgaard M.
Novafos faced a challenge: How do you make the invisible visible? This strategic design case repositions water from mere infrastructure to a shared legacy.
Through research, we identified key challenges: water remains unseen despite its environmental impact, bold solutions are needed for future resilience, and the balance between short-term fixes and long-term strategy is critical. Our response, A Stronger Voice, transforms Novafos’ 50-year vision into a multi-platform narrative that resonates emotionally.
A short film forms the core, blending archival and contemporary footage to portray water’s enduring significance. This is extended through a series of postcards and a traveling exhibition in public libraries, making the message widely accessible.
These touchpoints create a layered communication strategy—bridging past, present, and future while enhancing public awareness through storytelling.
Postcard folder in two editions with seven stills from the film, designed for the citizens.
Looping cut of the short film for the landing page of Nofavos.
The 50-second film communicating the nature, happiness, and community water provides, with lasting, therapeutic impact beyond technical aspects.
Composed from carefully curated archival and contemporary footage, alongside voice-over and a soundpiece by William Orbit.
Mock-up of art installation in public libraries, showcasing a new direction for Novafos.
By placing the exhibition in a setting dedicated to knowledge and curiosity, the message is positioned within a natural space for learning.